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My Story

About Me

Halifax, Nova Scotia. 56 years old. Nearly 40 years of chasing a body I’ve finally made peace with.

“I’m Eric LeBlanc. I live in Halifax, Nova Scotia, I’m 56 years old, and I genuinely enjoy getting the 20% seniors discount at my local Shoppers Drug Mart on Thursdays.”

Not what you were expecting?

If I were introducing myself in a support group for Generation X Gay Men looking to improve themselves physically and mentally, that’s probably how I’d start. I’d use humour to soften the vulnerability I was feeling.

What I really want to share is this: I’m a gay man of a certain age who has spent nearly 40 years chasing the perfect body. Vanity and validation—and I say this with absolutely no pride—have been the driving forces behind much of my fitness journey.

I didn’t become consistent in the gym until I was 28. There had been plenty of false starts before then, but this time it stuck. The gym became my playground. Eventually, I hired a personal trainer who taught me proper technique, challenged me, and kept me accountable. As my physique began to change, I became completely immersed in gym culture, which, in hindsight, was both a blessing and a curse.

I trained with that coach for seven years before making one of the biggest decisions of my life: leaving a 15-year career in banking to become a personal trainer myself. I’ve never regretted that decision.

Helping others improve their bodies and overall health has been incredibly rewarding. But at the same time, my own pursuit of the “perfect” physique became exhausting. What I’ve learned over the years is that results are influenced by more than hard work. Genetics, physical aptitude, consistency, discipline, and mindset all play a role.

The truth is, I never achieved the body I imagined for myself. Looking back, I understand why. I thought I was committed, but there were levels of commitment I simply wasn’t willing to reach. I was invested, but I wasn’t truly 100% all in. Oddly enough, I’m at peace with that now.

So where am I today?

I still want to look good in a Speedo. That hasn’t changed. But after 50, my definition of fitness has evolved. I care less about adding size and more about building strength that lasts. I want better flexibility, better stability, and the ability to move well for decades to come. I still want to be muscular—but I also want to be capable.

And I’ve come to believe there’s absolutely nothing wrong with a little vanity. Wanting to look your best isn’t shallow. It can be a powerful motivator. The key is making sure it isn’t the only thing driving you.

Today, I want my fitness level to reflect more than my appearance. I want it to reflect a part of me not unlike kindness, compassion, resilience and emotional growth, plus the understanding that taking care of your body should enhance your life—not consume it. That’s the journey I’m on now.

And if you’re a Generation X Gay Man who feels like your best years are behind you, I’d love for you to join me.

I have a feeling they’re not behind us at all.

Curious why I built this?

There’s a reason this site exists beyond workouts — and it comes down to one word.

Why I Created Primetime Eric →